As Sean Adams mentioned in the beginning of the lecture, technological change was a driving force in mid-to-late 19th century. Just like today we are transition to a web-based world. Magazines and prints are gradually losing their position, they are not the first being considered when marketing department tries to come up a strategy for a new product. And the past few years, the role of graphic designer has drastically changed due to the advancements in technology. Nowadays graphic designers have to adapt clients’ work to ensure it is optimized across all different sizes of screens, accommodating varies platform, and most importantly, providing maximum reach to their audience.

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